I'm a Seattle-based creative lead with over a decade of experience spanning brand systems, digital design, and end-to-end product experiences. My work lives at the intersection of visual craft and strategic thinking, translating complex ideas into cohesive, scalable design systems that work across every touchpoint.

I came up through a multidisciplinary path, studying Digital Technology and Culture at Washington State, earning a UI/UX certificate through the School of Visual Concepts, and building early experience across production design, client-facing creative work, and brand rebuilds. Working across both B2C and B2B contexts early in my career sharpened a different edge at each stage: speed, iteration, systems thinking, and the ability to walk into ambiguity and bring clarity.

For the past seven years I've been at Highspot, where I've grown from senior designer to creative lead across one of the most dynamic periods in the company's history. I've navigated three rebrands, multiple rounds of organizational change, and the kind of high-stakes moments that require both executional precision and steady leadership. My work spans brand identity, web ecosystems, campaign design, product visuals, digital and print collateral, and event experiences, often simultaneously and always in close collaboration with marketing, product, and engineering teams across the globe. I also mentor junior designers, helping grow the next generation of creative talent on the team.

I bring a systems mindset to creative direction, a designer's eye to strategy, and a genuine investment in the people I work alongside—whether that's mentoring junior designers or partnering cross-functionally to push the work forward, I'm always looking for the next challenge worth solving.