Highspot
GTM gap campaign
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UI/UX Design · Branding
The ask
Design a premium, campaign-driven landing page as part of a larger go-to-market initiative focused on the growing gap between AI ambition and execution. The page needed to translate complex research and data insights into a clear, compelling digital experience that resonates with senior revenue leaders. It was expected to function as the central conversion hub for the campaign, integrating storytelling, data visualization, and interactive elements like an ROI calculator to drive report downloads and engagement.
Beyond a single page, the work had to align with a broader, multi-channel editorial system, ensuring visual consistency across reports, social, and field assets. The design needed to balance credibility and clarity with a bold, modern aesthetic, elevating the brand’s position as a leader in AI-powered go-to-market strategy while making dense information feel accessible and actionable.
Beyond a single page, the work had to align with a broader, multi-channel editorial system, ensuring visual consistency across reports, social, and field assets. The design needed to balance credibility and clarity with a bold, modern aesthetic, elevating the brand’s position as a leader in AI-powered go-to-market strategy while making dense information feel accessible and actionable.
The campaign
As part of a cross-functional team, we delivered the campaign across a physical book, eBook, social graphics, and a dedicated landing page. I led the web design, ensuring a cohesive visual experience across all touchpoints.
As part of a cross-functional team, we delivered the campaign across a physical book, eBook, social graphics, and a dedicated landing page. I led the web design, ensuring a cohesive visual experience across all touchpoints.
The website
Designed a campaign landing page that weaves in Highspot’s flagship brand motif to create a cohesive visual system. Art directed custom animated infographics to turn complex data into clear, engaging moments, and added micro interactions throughout to create a responsive, scroll-driven experience that increases engagement and drives report conversions.
Designed a campaign landing page that weaves in Highspot’s flagship brand motif to create a cohesive visual system. Art directed custom animated infographics to turn complex data into clear, engaging moments, and added micro interactions throughout to create a responsive, scroll-driven experience that increases engagement and drives report conversions.
Results
Served as the central destination for a global campaign, bringing together narrative, data, and interactivity into a cohesive experience. The design system scaled across web, social, and field assets, strengthening consistency and campaign impact. Performance results and engagement metrics to be added soon.
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